There are a lot of brilliant entrepreneurs out there, and at some point—despite their impressive tenacity and competitive nature—they usually hit a ceiling. The excitement of moving their company to the next level becomes a frustration. Naturally, they blame their staff. Morale declines, frustration increases, the cycle repeats. The entrepreneur, now a business leader, rolls up his sleeves again and comes up with new and improved ideas, but still doesn’t see the results he’s looking for. He is driven to advance his organization, but what can he try next?
I’ve worked with businesses for years and have witnessed this many times. Some make it and some don’t. This book was written to share the approach I have seen generate success.
You need a solution that is fast and straightforward. The market moves quickly, and there is no long-term advantage in avoiding reality. I offer raw honesty in a concise format, because that’s exactly what a business leader needs.