Omojo2018-11-28T00:27:27+00:00

10,000 stores in three months

Situation

The Omojo brand had been around for a year and a half and although quite successful in other countries, it still faced a number of challenges in the US market. It simply wasn’t selling.

Insight

Our process uncovered the product names, descriptions, positioning, and image were not resonating with the US consumer; however, there was clearly an opportunity to dominate the hottest niche in the beauty market—Beauty from Within—with a unique configuration of their current offerings and meaningful positioning of the brand itself.

Tactics

We worked with Omojo to develop six new product configurations along with new 19 packages, new positioning, etc. It was a strategy that would not only dominate the new category of Beauty from Within but raise the bar far beyond the near-term reach of any competitor. We helped them create a “30-day Beauty Kits” which paired supplement with serums to meet six unique consumer demands.

The identity and packaging were designed to create an experience that demonstrated Omojo’s superior products, progressive solution, and impossible to replicate commitment to quality

Results

  • A continuous line of interested buyers at the first tradeshow
  • Sales into 10,000 stores by the second tradeshow
  • Confidence throughout leadership team to move forward rapidly
  • Time to market was reduced to three months (which included new formulations)

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