Setting the foundation
for aggressive growth
for aggressive growth
As an early APN member with a ten-year AWS history, Six Nines wanted to continue to strengthen their alignment with AWS, advance their partnership and know they had highly effective messaging around their core competencies. They also needed to unify their leadership team, which was spread out across five states and two countries to accelerate growth. Their geographically dispersed leadership team needed to be aligned if they were going to reach their aggressive goals.
|Clarity on their unique differentiator for a complex set of offerings and practice areas||Leadership team crafted a positioning statement they had confidence in|
|Messaging that spoke to each target audience||Identified the most important messages by buyer group|
|Clarity around how Six Nines core values aligned with AWS principals||AWS alignmnt exercise|
|Ensure tight unity for a geographically dispersed leadership team||One-day GTM accelerator session with their leadership team|
|One clear brand voice to solidify experience across all mediums||Develped Brand personality as a guide|
|A clear vision for the future, including future offerings||Defined curent offerings, future offerings, and a long-term goal|
|Aligning marketing and sales efforts||Created shared guidelines for marketing and sales|
|Choosing the right to opportunities to grow||Created shared guidelines for growth|
We are a highly skilled organization with ten plus years of experience. Vision Platform allowed us to develop a high level of confidence in communicating who we are and how to make decisions about accelerating our growth. The AWS field then had a high level of confidence in how to engage us. We went from being unfocused in our messaging to sought after.
—Jim Burnhan, Six Nines, Director of business development
About Vision Platform & AWS
As part of VPN, Vision Platform is deeply aligned with AWS leadership principals: invent and simplify, dive deep, frugality, have a backbone, bias for action, learn and be curious, and deliver results. We spent fifteen years developing and testing a dynamic alternative to the classic approach to GTM plans. We now offer it as software that comes with a dedicated expert so our fellow AWS Partners don’t have to settle for the average results a traditional approach offers. “Resist Business B.S.” and accelerate your GTM plan.
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