Word of mouth used to travel pretty fast, but now it travels at the speed of the Internet. Buyers are only a few clicks away from finding out who your company really is—not who you want them to believe you are. They can quickly see how their peers rate your products and service, any press releases that unveil your values or lack thereof, and blogs that may voice opinions in detail. It’s getting more difficult to hide behind a brand image that is inauthentic. Thank goodness.
In the long run, people trust what you do rather than what you say. It’s a universal principal. “Showing” versus “telling” is powerful, and now the empowered buyer is closely watching what you do from many angles.
It’s clear the reality of doing business is changing.
What’s your plan?