"Working on the needs of your customers" ... Easier said than done! There are, of course, ways in which you can help yourself. One of them is to use the value proposition canvas. This matrix is based on three axes: Target Empathy: describes the confrontation of potential clients with a problem and their condition when they [...]
HubSpot is now 14 years old. Brian Halligan, its CEO, considers that the company spent its first 6–7 years in “startup” mode, where it got through product/market fit and got our customer economics to work. Over the following years, HubSpot evolved as in “scale-up” mode, where it added fuel into the engine and grew fast [...]
HubSpot is now 14 years old. Brian Halligan, its CEO, considers that the company spent its first 6 7 years in “startup” mode, where it got through product/market fit and got its customer economics to work. In the ensuing years, HubSpot had evolved into “scale up” mode, where it added fuel to the engine and [...]
Communication strategies in times of crisis It is in the public interest to establish a clear communication strategy (internal and external communication) in times of crisis. The aim of communication and public relations during a crisis is to ensure the safety of customers and employees, as well as protect the company from negative media impact, [...]
The coronavirus (COVID-19) has disrupted stock markets, supply chains, and led to plant closures. Responsiveness, agility, and implementing necessary changes have become decisive factors, particularly in the current phase. The economy is facing new challenges. Business processes, value chains, and communication measures must be reviewed and reassessed. Companies need secure information, methods, and tools to [...]
Li & Fung is a global supply chain manager for brands and retailers. It was founded in 1906 in Guangzhou by Fung Pak-Liu, an English teacher, and Li To-Ming, a local merchant whose family owned a porcelain shop. It started as an export trading company, exporting porcelain, fireworks, jade handicrafts, and silk, mainly to the [...]
Cities are waking up to seniors Everyone knows that global populations are large and growing. They are also aging, with one in eight people now over the age of 60. Out of a world population of 7.4 billion, that means over 900 million people! This is a relatively new development, particularly in some regions. But [...]
Culture has become recognized as a critical element of business success. But having a good culture is just a start. Making it scale, and driving your growth, takes work. The kind of culture Brian Halligan wanted for HubSpot in its early days was one where they didn't have to think about it. He subscribed to the Fight Club credo: the first [...]
One danger of having a strong company culture is that it can be far too easy to perpetuate a culture of sameness where culture "fit" is an excuse to hire people who look, think, act, and build products just like you do. The truth is, diverse organizations and teams are not only proven to perform better [...]
Digital transformation (DT)—the application of digital capabilities to organizations—promises to enhance efficiency, increase customer satisfaction, and uncover opportunities for growth. From big data, AI, blockchain technology, to the Cloud, many hail DT as the panacea for all organizational problems. Yet, 70 percent of all DT initiatives do not reach their goals. Of the $1.3 trillion that [...]
