Clear guidelines for communicating
their unique diffentiator
Bell Fleur now has the confidence to focus their marketing and sales efforts, on their ideal audience, which increased their effectiveness. For the first, time potential clients easily understood what they were offering and how it solved real-life issues. Those prospects could then quickly make a decision, dramatically reducing their sales cycle. Using AWS co-branded materials increased trust as well. The conversation changed from the uncertainty of what they do, to how do we get this done quickly?