Another great article from Forbes I have to share:
The Power Of Purpose: The Business Case For Purpose — It’s All The Data You Were Looking For (Pt 1)

https://www.forbes.com/sites/afdhelaziz/2020/03/07/the-power-of-purpose-the-business-case-for-purpose-all-the-data-you-were-looking-for-pt-1/?sh=47cbfd8d30ba