Continuous Evolution Paper
The future came faster than we expected. Learn more about the Continous Evolution Framework.
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05, 2020
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04, 2020
Understanding the customer needs: value proposition canvas
"Working on the needs of your customers" ... Easier said than done! There are, of course, ways in which you can help yourself. One of them is to use the value proposition canvas. This matrix is based on three axes: Target Empathy: describes the confrontation of potential clients with a problem and their condition when they [...]
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04, 2020
Playbook for Going From Startup to Scale-up. Brian Halligan – CEO HubSpot
HubSpot is now 14 years old. Brian Halligan, its CEO, considers that the company spent its first 6–7 years in “startup” mode, where it got through product/market fit and got our customer economics to work. Over the following years, HubSpot evolved as in “scale-up” mode, where it added fuel into the engine and grew fast [...]
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04, 2020
Communication in time of crisis
Communication strategies in times of crisis It is in the public interest to establish a clear communication strategy (internal and external communication) in times of crisis. The aim of communication and public relations during a crisis is to ensure the safety of customers and employees, as well as protect the company from negative media impact, [...]
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04, 2020
Action plan summary for coronavirus outbreak
The coronavirus (COVID-19) has disrupted stock markets, supply chains, and led to plant closures. Responsiveness, agility, and implementing necessary changes have become decisive factors, particularly in the current phase. The economy is facing new challenges. Business processes, value chains, and communication measures must be reviewed and reassessed. Companies need secure information, methods, and tools to [...]
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04, 2020
Li & Fung is a global supply chain manager for brands and retailers.
Li & Fung is a global supply chain manager for brands and retailers. It was founded in 1906 in Guangzhou by Fung Pak-Liu, an English teacher, and Li To-Ming, a local merchant whose family owned a porcelain shop. It started as an export trading company, exporting porcelain, fireworks, jade handicrafts, and silk, mainly to the [...]
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04, 2020
How culture changes when your company grows from startup to scaleup
Culture has become recognized as a critical element of business success. But having a good culture is just a start. Making it scale, and driving your growth, takes work. The kind of culture Brian Halligan wanted for HubSpot in its early days was one where they didn't have to think about it. He subscribed to the Fight Club credo: the first [...]
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03, 2020
Why do so many business initiatives fail?
According to executives, nearly half of all strategic initiatives fail. I am not surprised by the failure rate, but I am thrilled by the honesty. When we can admit a problem, we can begin looking for a solution. There are two reasons strategy fails. Either there is a flaw in the strategic plan or the strategy [...]
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03, 2020
5 ways leadership can change the conversation around diversity and inclusion | Inc. Magazine
One danger of having a strong company culture is that it can be far too easy to perpetuate a culture of sameness where culture "fit" is an excuse to hire people who look, think, act, and build products just like you do. The truth is, diverse organizations and teams are not only proven to perform better [...]