Communication strategies in times of crisis
It is in the public interest to establish a clear communication strategy (internal and external communication) in times of crisis.

The aim of communication and public relations during a crisis is to ensure the safety of customers and employees, as well as protect the company from negative media impact, loss of image, and economic risks.

There are communication strategies and guidelines to provide stakeholders, employees, customers, and suppliers with all necessary information. Targeted crisis communication requires clear structures and strategies that need to be tailored to your company and the media.

In times of crisis, communication that maintains trust is indispensable.

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