330% growth in five months
As an early leader in serverless observability for AWS Lambda, IOpipe possessed an existing strong brand affinity amongst the developer community, primarily based on the reputation of its co-founders and engineering team. With increased industry adoption and competitors entering the space, IOpipe sought a way to boost awareness and adoption of their technology amongst both core users and enterprise engineering leaders.
The Challenge |
The Solution |
|---|---|
| Galvanize their team around a strategic plan | Utilized their collective vision to develop effective execution plan |
| Clarity for their internal and external messaging | Identified the most important messages |
| Maintain their authentic culture and communicate that externally | Collective vision used as guidelines for sales and marekting decisions |
| Continue aggressive yet targeted growth | One-day GTM accelerator session with their leadership team |
| Evolving and aligning their marketing efforts | Leadership team crafted a positioning statement they believed in |
The Benefits
Reached a consensus around
their collective vision in one day
Utilizing Vision Platform’s GMT accelerator, the leadership team generated a consensus around fifteen points that clarified their unique differentiator and vision.
Developed execution
plan the next day
The clarity of their collective vision simplified their decision-making process as they developed their strategic plan and brand narrative.
IOpipe has seen
impressive growth
IOpipe has seen growth across acquisition and revenue metrics—particularly in advertising channels utilizing new messaging.