As an early leader in serverless observability for AWS Lambda, IOpipe possessed an existing strong brand affinity amongst the developer community, primarily based on the reputation of its co-founders and engineering team. With increased industry adoption and competitors entering the space, IOpipe sought a way to boost awareness and adoption of their technology amongst both core users and enterprise engineering leaders.
Galvanize their team around a strategic plan
Utilized their collective vision to develop effective execution plan
Clarity for their internal and external messaging
Identified the most important messages
Maintain their authentic culture and communicate that externally
Collective vision used as guidelines for sales and marekting decisions
Continue aggressive yet targeted growth
One-day GTM accelerator session with their leadership team
Evolving and aligning their marketing efforts
Leadership team crafted a positioning statement they believed in
Reached a consensus around
their collective vision in one day
Utilizing Vision Platform’s GMT accelerator, the leadership team generated a consensus around fifteen points that clarified their unique differentiator and vision.
plan the next day
The clarity of their collective vision simplified their decision-making process as they developed their strategic plan and brand narrative.
IOpipe has seen
IOpipe has seen growth across acquisition and revenue metrics—particularly in advertising channels utilizing new messaging.