330% growth in five months

As an early leader in serverless observability for AWS Lambda, IOpipe possessed an existing strong brand affinity amongst the developer community, primarily based on the reputation of its co-founders and engineering team. With increased industry adoption and competitors entering the space, IOpipe sought a way to boost awareness and adoption of their technology amongst both core users and enterprise engineering leaders.

The Challenge

The Solution

Galvanize their team around a strategic plan Utilized their collective vision to develop effective execution plan
Clarity for their internal and external messaging Identified the most important messages
Maintain their authentic culture and communicate that externally Collective vision used as guidelines for sales and marekting decisions
Continue aggressive yet targeted growth One-day GTM accelerator session with their leadership team
Evolving and aligning their marketing efforts Leadership team crafted a positioning statement they believed in

The Benefits

Reached a consensus around
their collective vision in one day

Utilizing Vision Platform’s GMT accelerator, the leadership team generated a consensus around fifteen points that clarified their unique differentiator and vision.

Developed execution
plan the next day

The clarity of their collective vision simplified their decision-making process as they developed their strategic plan and brand narrative.

IOpipe has seen
impressive growth

IOpipe has seen growth across acquisition and revenue metrics—particularly in advertising channels utilizing new messaging.