HubSpot is now 14 years old. Brian Halligan, its CEO, considers that the company spent its first 6–7 years in “startup” mode, where it got through product/market fit and got our customer economics to work. 

Over the following years, HubSpot evolved as in “scale-up” mode, where it added fuel into the engine and grew fast in a great market with nice barriers to entry. 

Brian decodes for us the playbook HubSpot used to move from Startup to “Scale-up’ and the continuous evolution that took place to operate a successful transition across the phases of the S-Curve.

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